Andrew Breitbart’s “So?”—A Great Question and Now a Worthy Charity

Andrew_BreitbartThe night after Andrew Breitbart died, I watched an episode of Red Eye w/Greg Gutfeld in which Gavin McInnes told a delightful story about Breitbart. In an earlier episode of Red Eye, Gutfeld and McInnes had been mocking the idea of Donald Trump sponsoring a GOP debate. As McInnes retells it:

Greg and I had the knee-jerk reaction of scoffing at the whole thing. When Breitbart asked us what was so funny we said, “Well, it’s obviously just some rich guy showboating.” Then he taught me a word I never really paid attention to before: “So?”

This word defines Breitbart to me more than any other. At a bar one night I was whining about the allegation that all libertarians are funded by the Koch brothers. “So?” he replied. Andrew didn’t play the PC left’s game. Libertarians don’t get magical checks from the Koch brothers, but so what if they did? George Soros spends billions paying people he likes. There’s nothing wrong with that, either.

“So?” is a beautiful question. It calls for people to ground their assertions in something that rationally matters—and, ultimately, things rationally matter only insofar as they can be shown to impact human life or the requirements thereof, such as thinking, pursuing values, producing wealth, and protecting individuals’ rights to life, liberty, property, and the pursuit of happiness.

The question “So?” profitably applies to more areas of life than politics and economics; but, for the sake of brevity, I’ll limit my examples here to those fields. Observe where the discussion goes when the question is posed in response to assertions such as these:

  1. “The wealth gap between the richest and poorest Americans is growing.” —So?
  2. “The Bible forbids homosexuality.” —So?
  3. “If we destroy Islamists regimes, Muslims around the world will become enraged.” —So?

The question points the discussion to fundamentals:

  1. Why does it matter that some people are much wealthier than others or that this gap is increasing? How is anyone harmed by that? One person’s wealth is not another’s poverty. One person’s gain is not another’s loss. If poor people want more wealth, they should think and produce toward that end—and the government should stay out of their way so that they can.
  2. Why does it matter what the Bible says about anything, let alone homosexuality? The book is full of patent nonsense and vile commandments. Accept ideas in support of which there is no evidence? I think not. Kill homosexuals and children who talk back to their parents? Um, no. Why on earth would anyone turn to such a book for any guidance?
  3. If Muslims get angered because America kills Islamists who seek to kill us, then those Muslims clearly were on the side of the Islamists to begin with and are now just making it known. That information is beneficial to us, as it indicates whom we need to keep an eye on and whom, if a given threat looks sufficiently serious, we may need to kill as well. More fundamentally, although defending ourselves may agitate some previously covert Islamists and move them onto our watch list, it will also demoralize and demotivate many more would-be Islamists by showing them that attempting to harm Americans results in destruction—and that “Allah” is impotent to do anything about it.

The question “So?” directs a given discussion to the underlying and relevant facts of the matter, the facts by reference to which any important issue should be evaluated. It makes people check their premises.

As he told the story about Breitbart on Red Eye, McInnes was wearing a t-shirt that read, “So?”—and he’s now selling these shirts and giving all the proceeds to Breitbart’s family. This is a worthy charity, as Breitbart left behind a widow and four children, and, as McInnes explains, Breitbart was not rich:

He went to every Tea Party rally and most OWS rallies. His work employed dozens of people but every time he made some money, he poured it back into his websites. He was also plagued by lawsuits. This isn’t throwing some money at a millionaire. It’s an attempt to give a grieving family one less thing to worry about, if only for a moment.

I bought a “So?” shirt and plan to wear it liberally. (Buy yours here.) I also plan to make “So?” a staple question when premises need checking.

Although I disagreed with Breitbart on certain issues (who didn’t?), he was by any rational measure a great man. He tirelessly exposed nefarious programs and tactics of the left; he dramatically changed media and journalism for the better; he feared nothing; and he was an unabashed lover of life.

Here’s Red Eye’s tribute to Breitbart (in 2 parts), which is well worth watching:

And here’s a clip of the episode in which McInnes tells the story about Breitbart and “So?” (this segment begins at 2:15):


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  • Anonymous

    The PC left (and often the right) puts so much weight behind an accusation that’s it’s like this big flaming monster you don’t want to go near. Breitbart said “hit me” with that flaming monster and it was extinguished. 
    “People might construe what you say as anti-Islamic.” So? I don’t care how people interpret things if what I’m saying is perfectly rational. And how’s this? Maybe I am anti-Muslim. Plenty of people are anti-Christian. What exactly is wrong with being against a religion where 25% of them believe suicide bombing is “sometimes or often justified.”

    The language police had become so lazy, they could hurl an accusation anonymously from their couch and the accused would trip over himself trying to get it off. Breitbart let it stick and got on with his life. He didn’t apologize and defend himself. He had too much work to do. 

  • DisqusIsApain1234

    The PC left (and often the right) puts so much weight behind an accusation that’s it’s like this big flaming monster you don’t want to go near. Breitbart said “hit me” with that flaming monster and it was extinguished. 
    “People might construe what you say as anti-Islamic.” So? I don’t care how people interpret things if what I’m saying is perfectly rational. And how’s this? Maybe I am anti-Muslim. Plenty of people are anti-Christian. What exactly is wrong with being against a religion where 25% of them believe suicide bombing is “sometimes or often justified.”

    The language police had become so lazy, they could hurl an accusation anonymously from their couch and the accused would trip over himself trying to get it off. Breitbart let it stick and got on with his life. He didn’t apologize and defend himself. He had too much work to do. 

  • http://twitter.com/GovtLiquidators Neerav Umarwadia

    Craig, this post really touched me. Breitbart is a hero of mine and I actually saw this episode of Red Eye and too was amazed at how powerful the one word question, “So?”, is. It reminded me of when you mentioned in a speech how Ayn Rand took took down altruism using another one word question – “Why?” I will certainly buy a “So?” shirt and point to it anytime someone throws around baseless and irrational assertions. Thanks for elucidating the effectiveness of just asking “So?” You certainly could always provide an answer to that question and by continually reading TOS I will improve my ability to do so too.

  • http://twitter.com/GovtLiquidators Neerav Umarwadia

    Craig, this post really touched me. Breitbart is a hero of mine and I actually saw this episode of Red Eye and too was amazed at how powerful the one word question, “So?”, is. It reminded me of when you mentioned in a speech how Ayn Rand took took down altruism using another one word question – “Why?” I will certainly buy a “So?” shirt and point to it anytime someone throws around baseless and irrational assertions. Thanks for elucidating the effectiveness of just asking “So?” You certainly could always provide an answer to that question and by continually reading TOS I will improve my ability to do so too.

  • http://www.facebook.com/gregory.zeigerson Gregory Zeigerson

    This essay deserves to be syndicated to newspapers and websites around the nation. It is eloquent. Your language is straightforward and uncompromising, like Breitbart himself.

  • Gregory Zeigerson

    This essay deserves to be syndicated to newspapers and websites around the nation. It is eloquent. Your language is straightforward and uncompromising, like Breitbart himself.