The Form of the Blog Name


Before starting this blog, we at TOS thought long and hard about possible names for it, but we kept coming up short; nothing seemed quite right. So we decided just to go with our initials and call it “TOS Blog.” As soon as the blog went up on the Web, the wrath of Diana came down upon us: “I do have one terribly important complaint about the ‘TOS Blog’—and that’s its terribly boring name.” Ouch. She was, of course, right. But being the perfectionists that we are, we were not going to settle for a fancy name that wasn’t worthy. Unless we were struck with the Form of the blog name, it would remain TOS Blog. Then I had a revelation: “Principles in Practice”—that’s it! (Don’t bother to disagree; you would be wrong.)


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