Good to Great, by Jim Collins
By Kirk Barbera
Good to Great: Why Some Companies Make the Leap . . . and Others Don’t, by Jim Collins. New York: HarperCollins, 2001. 260 pp. $29.99 (hardcover).
Do you want to live a good life—or a great one? Do you want to run a good business—or a great one? “Good is the enemy of great,” writes Jim Collins in the opening line of Good to Great: Why Some Companies Make…
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