Simon Sinek’s Start with Why Shows What Distinguishes Great Business Leaders

By Kirk Barbera

Mar 20, 2015

∙ Paid

Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek. New York: Portfolio, 2009. 256 pp. $26.95 (hardcover).

How did Herb Kelleher, founder of Southwest Airlines, build the most profitable airline in America—one able to profit even during the economic turmoil following 9/11? In Start with Why: How Great Leaders Inspire Everyo…

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